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Brand Stories : Gillette Venus

Transforming Female Beauty into a Rite of Passage


Create a "female-first" Gillette brand that speaks to women and their innate need for beauty

By recasting the ancient Venus mythology into a modern framework for global female beauty, Venus became #1 global female shaving brand with $500 million in global revenues

Cultural Mapping | Visual Color Design Trends | Brand Essence | Visual Positioning | Name Deconstruction + Tagline Development | Consumer Evaluation

Venus Razor

Design : Wallace Church Associates