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Brand Stories : Peter Pan

Life Can Be Magical!


Almost 80 years old, Peter Pan needed a brand refresh to ensure relevancy with both kids and parents alike

By imbuing a sense of magic and fantasy into the brand essence, the packaging design attracts the child in all of us that still believes in wonderment, day dreaming and adventure

Cultural Mapping Consumer Immersion | Visual Equities Deconstruction Category Opportunities and Strategic Recommendations

Design : The Dupuis Group