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Brand Stories : Lipton Premium

Lipton Goes Premium

Bring Lipton "upstream" by creating a scalable hand-picked line of premium teas

Through product design and a streamlined strategy, Lipton successfully migrates into the upper end of the spectrum while still remaining relevant on a mass scale, "premiumizing" their main product line

Brand Equities + Competitive Review | Consumer Immersion | Trend Excursion | Category Opportunities + Strategic Recommendations


Design : Deutsch Design Works