Brand Stories : Friskies
Feed the Senses!
Differentiate Friskies from the competitors in the cat food industry to stand apart and grow market share
Recognizing that cats are highly sensorial creatures, Friskies created a whole new spontaneous and stimulating world, from the cat’s POV, in their communications and packaging that broke white noise on shelf. The cat on pack is now active and engaged, grabbing the customer’s attention.
Consumer Immersion | Brand Equities and Competitive Review BrandScaping | Cultural Mapping Brand Essence | Visual Positioning