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Entries in Starbucks (4)

Monday
Jul072014

Starbucks White Cup Contest 

“The cups are such a great canvas because you can try an abstract design and just keep adding to it,” said Briar Waterman, creative director for Starbucks digital team. “The design variations can be infinite.”

Waterman said he’s inspired by the creativity he sees throughout the Starbucks social community with cup art that’s been posted on Instagram, Twitter and Pinterest. People are already experimenting with different mediums, and he suggests they should “turn up the volume” on their creativity with this contest.

“The iconic white cup is our billboard,” Hanna [Starbucks director of environmental impact] said “and the reusable cup is an important component of our overall waste reduction strategy.”

Starbucks $1 reusable cup, designed to look like the company’s paper cups, debuted in January of 2013. The plastic cup is sturdier than paper, but thinner than a typical tumbler with a lifespan of about 30 uses. The cups have interior lines to denote a "tall" or "grande" size. Customers receive a dime discount for each refill in the cup, so it pays for itself after 10 uses. And, baristas will clean the reusable cups for customers with a boiling-water rinse before each refill.

Here's a look at some of the nearly 4,000 entries. See the Pinterest page for more. 

On June 23 they announced the winner of the contest. Brita Lynn Thompson, a 20-year-old community college student in Pittsburgh is getting noticed for her doodling as the winner of the Starbucks White Cup Contest. Brita’s winning design will be available this fall on a limited edition Starbucks reusable plastic cup. Here's her design. 

Starbucks

Friday
May022014

Starbucks Japan Offers Unique Flavors

Only at Starbucks Japan can you find these limited edition drinks that are layered with unique flavors. What makes Starbucks Japan interesting is the pace at which they are able to create and bring to market these new and often unexpected flavors. Some of these very limited flavors are available for just one month. This is just a sampling of what was released in 2013 and 2014. To see more, check out their Japanese website (it can automatically be translated in Google Chrome). 

Sakura for Springtime

Cherry chocolate latte with strawberry flavor topping, cherry blossom petals, strawberry candy and strawberry flavored whipped cream.

 

 

 

 

 

 

Chocolate Pretzels Mocha

Sweet chocolate, pretzels with chocolate sauce and whipped cream, chocolate syrup, espresso, and steamed milk.

 

 

 

 

 

 

 

White Tiramisu Frappuccino

Bittersweet coffee flavor with flaky black biscuits and white chocolate brownie, finished with cocoa powder and cheese mousse cream.

 

 

 

 

 

 

 

Chunky Cookies Frappuccino

Almond and chocolate chunk cookie mixed with a Frappucino giving it a slightly crunchy texture. 

 

 

 

 

 

Fresh Banana & Chocolate or Caramel Cream Frappuccino

A whole banana is blended into the Chocolate or Caramel Cream Frappuccino. 

Thursday
Mar202014

Starbucks: Upside Down and Always Full

This is not 3 cups of Starbucks coffee. It's actually 3 mugs designed by Japanese firm Nendo for Starbucks - upside down. The printed bottom is reflective of the coffee company’s view of feeling ‘fulfilled, and seeing the glass as half-full, never half-empty’.  The mugs come in 3 design flavors: mug americano, mug latte and mug caramel macchiato. 

When the mugs are drying or stored upside down, they always appear full – a visual reminder to always have a positive mental attitude.

The mug collection is being sold at Starbucks Japan shops starting March 2014. 

source

Tuesday
Nov012011

Starbucks Rethinks RTD: It’s more than a logo swap out

The Dieline revealed a sneak peak of Starbucks 'Discoveries' line. The big reveal will take place at The Dieline forum next Thursday in San Fran. 

Incorporating new illustration style and other brand elements, the presentation will discuss the global rollout of this line, with its first stop in Japan as well as others strategic moves for the brand's future. 

At first glance, you assume the redesign is of the actual cup, but in fact the brand uses their cup as part of their redeign strategy for their ready-to-drink packaging line. After turning their logo into a symbol and claiming iconic status, Starbucks is adding to their collection of brand assets with their cup, complete with their green straw for the ultimate brand experience on shelf. A great way to stand out amongst the clutter on shelf; ownable and distinctive.