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Starbucks White Cup Contest 

“The cups are such a great canvas because you can try an abstract design and just keep adding to it,” said Briar Waterman, creative director for Starbucks digital team. “The design variations can be infinite.”

Waterman said he’s inspired by the creativity he sees throughout the Starbucks social community with cup art that’s been posted on Instagram, Twitter and Pinterest. People are already experimenting with different mediums, and he suggests they should “turn up the volume” on their creativity with this contest.

“The iconic white cup is our billboard,” Hanna [Starbucks director of environmental impact] said “and the reusable cup is an important component of our overall waste reduction strategy.”

Starbucks $1 reusable cup, designed to look like the company’s paper cups, debuted in January of 2013. The plastic cup is sturdier than paper, but thinner than a typical tumbler with a lifespan of about 30 uses. The cups have interior lines to denote a "tall" or "grande" size. Customers receive a dime discount for each refill in the cup, so it pays for itself after 10 uses. And, baristas will clean the reusable cups for customers with a boiling-water rinse before each refill.

Here's a look at some of the nearly 4,000 entries. See the Pinterest page for more. 

On June 23 they announced the winner of the contest. Brita Lynn Thompson, a 20-year-old community college student in Pittsburgh is getting noticed for her doodling as the winner of the Starbucks White Cup Contest. Brita’s winning design will be available this fall on a limited edition Starbucks reusable plastic cup. Here's her design. 



MTV Creates Video Emography (video)

When emojis won't do...use MTV's video emography.



Keep In Touch In 2014 (video)


Digital, Social, Edible: Sweet Puffy Instagrams

It's can officially order your Instagram pictures on marshmallow squares. Boomf, a company out of the UK is printing your pics on marshamallow and delivering them direct to your door. What's better than digital + social + edible? Boomf

You can eat, dunk, roast and re-instagram your instgram marshmallows! 


An Instagram Short Film (video)

The pictures of Instagram is the content of this incredible video. All the stills are are sourced directly from Instagram searches. Check out this super cool and really well edited video. 

An Instagram short film from Thomas Jullien on Vimeo.


Michael Kors #JetSetSelma 

Michael Kors is using Instagram to build a community of of "Selma" handbag owners. Fans are asked to snap a photograph of their purse “on location,” upload it to Instagram and accompany the image with the hashtag #JetSetSelma. Once uploaded to Instagram, the photograph joins the continually growing gallery on the the Destination Kors Web site. To entice more fans to participate, the brand gave away one Selma handbag per week between Oct. 18 and Nov. 18.

With over 1.4 million followers on Instagram, as of November 17, there were 550+ #JetSetSelma posts however when they are reposted on the Michael Kors Instagram account, the images are generating "likes" in the mid to high 5 digits and hundreds of comments. Very impressive! 




Philips Uncovers New Branding Through Social Media

#UncoverPhilips was a social media initiative from Philips to "uncover" and reveal the company's new shield and brand positioning. They asked people to "claim" one of 50,000 pixels in an image of the new logo by signing in with Facebook or Twitter and using the hashtag #UncoverPhilips.

This is what it looks like zoomed in, you can see the profile pic of everyone who claimed a pixel:

and together, they revealed:

Although there were 50,000 pixels to be claimed, they revealed the image in 2 days with 14,670 people claiming a spot. As a global social media campaign, the engagement number seems quite low but nonetheless this was an interesting way to get people involved. It will be interesting to see if they continue pushing digital strategies. 

p.s. Philips did invent The CD so let's see where they take innovation next!


Brilliant Machines Rock - Robot Rock Band By GE (video)

Brilliant machines are powering brilliant machines. GE presents Compressorhead in Union Square on 11.12.13

Already a hit on YouTube, the concert will go worldwide via a livestream on Spotify, where fans are invited to contribute to a curated playlist of 40+ robotic-centric songs. Follow along with the hashtag #Brilliant Machines.

The concert is part of GE’s year-long Brilliant Machines campaign, a series about the Industrial Internet and the coalescence of software and hardware in our everyday lives. They're not the only robotic band. Tokyo's Z-Machines trio plays “social party music” and is the brainchild of a team from Tokyo University sponsored by Japanese alcoholic drink brand Zima. Still, for GE, Compressorhead serves a higher purpose.