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Entries in retail (42)

Wednesday
Jul092014

Virtual Dressing Room Store In Japan

This micro pop-up store is just 7 meters (about 23ft) in size but you can try on a multitude of outfits and share pictures of yourself in your new virtual duds on social networks. Urban Research, a fast-growing and popular fashion, home and lifestyle retailer, launched an experiment in Tokyo’s Parco Ikebukuro  called ‘Wearable Clothing by Urban Research.

 pic: Fashion Snap

Customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customers’ movements are represented fluidly on the screen in 3D. Customers can also use an integrated iPad to take pictures of themselves and share them with friends on social networks or add the item to your basket and use the QR code it prints to access the brand’s online store and complete your purchase of the item.

pic: Ryutsuu

Urban Research plans to install six virtual fitting room vendors in 2014 and to have around 100 units in operation by 2020, including overseas.

 

H/T: BOF, Japan Trends

Thursday
Mar272014

Brick & Mortar Vending Machine

In rural towns in the UK it's often difficult to get what you need when you need it since, unfortunately, most of the small local markets are gone due to big box stores. However, Speedy Shop has taken the place of the local market with a giant vending machine, about the size of a parking spot. It is stocked with local produce, toiletries, beverages, snacks, laundry detergent and even pet supplies.

Villagevending, the manufacture and operator, says it "provides a complete service for all-hours retailing of a wide range of products...It's hard to compete with the supermarkets on everything, but we can get pretty close, and when you take the travel time and costs into account, we think we can compete, and bring the village shop back to the village." What's great is that it is also online. You can see what is in stock at the machine live to make sure what you need is there. 

Currently there are two Speedy Shops running in the Ashbourne area—one on a local road and one installed at a traditional pub. 

Source

Wednesday
Feb192014

Living Off The Wall: An Authentic Look At Real Vans Fans (video)

It doesn't get more real than this for millennials and gen-x! This is such a great documentary and cultural study of the young and young minded people today. It's not a brand or product push, it's a real look at the consumers that define the brand. 

"From the same brand heritage that brought you Dogtown and Z-Boys, No Room for Rockstars, and Bones Brigade comes Vans' first-ever documentary series."

Subscribe athttp://vans.com/livingoffthewall and follow the #livingoffthewall hashtag on social media for updates.

Friday
Feb142014

Valentine's Day Consumers

Did you know...

- Americans overwhelmingly prefer chocolate instead of flowers (69 vs. 31 percent) on Valentine’s Day

- caramel is the most popular flavor in a box of Valentine’s Day chocolates 

- Total U.S. confectionary sales for Valentine’s Day 2014 are projected to be $1.057 billion.  

- Chocolate makes up around 75 percent of candy sales at Valentine’s Day.

- 22% of Americans are buying more of what’s on sale while 16% are buying more high-end or specialty seasonal products and packages.

 

Happy Valentine's Day! 

 

source

Friday
Jan312014

Year Of The Horse Weighs In At Retail

Today marks the Chinese New Year, The Year of the Horse. And marketers are the first to react to such an occasion. Here's a look at a few brands putting the horse on their mark. And this is just a very, very brief selection.

Diane von Furstenberg

 

 

 

 

 

Jaquet Droz

Chopard L.U.C XP Urushi Horse

Vacheron Constantin - Legend of the Zodiac

Lucky Red Envelopes

Used to celebrate and bring in the new year with good fortune, money and prosperity throughout the year. 

A photo from Vogue China editor Angelica Cheung’s Sina Weibo account of luxury brands’ special red envelopes for Chinese New Year. (Sina Weibo/Angelica Cheung) source

Vivienne Westwood's Horse Pendant

DKNY

Carolina Herrera

Longchamp

Ferragamo

Burberry

Ermenegildo Zegna


Moleskin and Shanghai Tang

Rolls-Royce Majestic Horse Collection


Monday
Sep232013

Wiggin Out At Target (video)

Target never ceases to amaze me at the partnerships they create with designers. You hear about all the high-end partnerships, like Phillip Lim, but I found this quiet one to be particulalry "big" and "fun". The most recent non apparel partnership is with Chris March, former “Project Runway” contestant who is now a fashion and costume designer. Halloween is not that far away and I know these are going to sell out fast! So get ready to wig out! 

This Chris March Big Fun collection of incredible foam wigs, each priced at $20 or less, is available for a limited-time starting September 15. 

Get wiggin! 

 

Tuesday
Aug062013

IKEA's New AR Catalog - See 90 Products In Your Home Direct From The Catalogue (video)

Few augmented reality campaigns have really been successful. Most are laden with glitches. However, for IKEA, this looks and seems to work quite well.  I can't wait to get my hands on the catalogue and download the app! 

The new app will be avilable at the Apple App Store and Google Play on August 25th, 2013. Customers to can try out 90 products for size (and shape and colour and positioning) in their own homes or offices before buying the product.

"The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!"

source

Monday
Jul222013

Lacoste: Redesigning An Iconic Logo 80 Ways For the 80's Anniversary (video)

Actually, make that 160. 80 for women and 80 for men. We all know and can spot the iconic Lacoste alligator on a polo anywhere in the world. But what happens when you hack your own logo? Take a look at the creative process Peter Saville went through to create the various new versions for Lacoste's 80th anniversary. I suppose when you are this iconic, you can really get creative and hack your own logo. 

"They still look like Lacoste shirts even if they don’t have a crocodile on them," said Saville, who also, as reported, created a special edition of the brand's logo for its anniversary.  "It's about requisitioning the mainstream to translate an idea that is not about selling."

"The 160 shirts, all in size 4, will go on sale starting Nov. 15 at leading concept stores around the world, priced at 420 euros, or $547 at current exchange." What? All size 4? That's what WWD reports.