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Entries in consumers behavior (6)


British Airway's Color Changing Blankets Track Passengers' Emotions (video)

British Airways has been testing the  “happiness blanket”, a high-tech blanket that changes colors according to the passenger's emotions. The blanket has optical fibers woven into it  that can sense the brainwaves of the user with the use of neuro-sensors measuring a person’s brainwaves. It then changes color, from red to blue, to show when they are at their most relaxed and meditative to anxious. The blanket connects with a headset via Bluetooth that tracks the brainwaves. The tiny LEDs glow according to the feed it receives from the headset.

Why? “Using technology like the ‘happiness blanket’ is another way for us to investigate how our customers’ relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat and their position in the seat,” British Airways said in a news release.


H/T: Luxury Launches, Business Week


"The Essentials" Grocery Buys Illustrated

What are your 6 "essential" items to get from the grocery store? Canadian illustrator Marisa Seguin illustrates what adults consider to be essential grocery store items after noticing what bad choices were being made.You can follow this on-going project on Tumblr where you can submit your own list of six “essentials” along iwth your name and age and have Seguin illustrate them. Check out what adults are really picking up as "essentials". A lot of alcohol make it on to the list! 

To see more or to participate, please visit the Tumblr blog. 




Man Bathes In 300+ Cans Of Pepsi, That's Some Effervescence! (video)

Coming from the man in the video, "Fizz the grime away with Over 300 cans of Pepsi. Pepsi bath with the one and only pepsi dude. Note to the haters: this was just a fun act, I'm not really that Psycho, I do bathe, and I recycled the cans and boxes."

Seems like a fan stunt not promoted or driven by the brand. Looks like he'll be getting their attention though. He has over 712,951 views at the time of this post. Viral? Yes. 



What Your Coffee Says About You

Hmm, I'm an espresso, latte and iced coffee combo. Where does your coffee choice say about you?


Apple Store: The Secrets of Their Seduction

Did you know that they purposely tilt the screens to a certain degree, 70˚ to be precise, at the Apple store so you can see the screen yet not comfortably view it until you touch the product and adjust it for yourself? This is all done on purpose so you interact with the product.

"The point, explains Carmine Gallo, who is writing a book on the inside workings of the Apple Store, is to get people to touch the devices. "The main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle," he says -- "in other words, to touch the computer."

A tactile experience with an Apple product begets loyalty to Apple products, the thinking goes -- which means that the store exists to imprint a brand impression on visitors even more than it exists to extract money from them. "The ownership experience is more important than a sale," Gallo notes. Which means that the store -- and every single detail creating the experience of it -- are optimized for customers' personal indulgence. Apple wants you to touch stuff, to play with it, to make it your own."

I fully believe in this multi-sensorial approach to retail. If you can get the consumer to touch, play and interact, you have captured their attention and they feel a sense of ownership. It's the fundamental basic idea of temptation, interaction, and then the desire of ownership. Next time you go to the Apple store, take note and watch the staff re-adjust each monitor after someone uses one. It's an amazing observation you will likely never forget to watch for each time you hang out at an Apple store. I did and now I can't help but to spot the re-adjusting to 70˚ angles. 

(via @alexismadrigal & Kottke & Forbes)


Unilever's 5 Levers For Change...Great Levers For Life As Well (video)

We love Unilever's approach to sustainability – realizing that consumer behavior and habits are a big part of where success in creating a more sustainable world stems from. We all know habits are hard to break and brand loyalty is often a habit that is the hardest to change for certain age groups and families. However, the economy has forced people to rethink their loyalty and choose more cost efficient products. Like the economy, sharing the knowledge of the damage we are doing to the earth and educating consumers that there are choices that can be made to create a healthier and cleaner world may get people to think and shop differently as well. Well done Unilever!