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Entries in consumer insights (7)


British Airway's Color Changing Blankets Track Passengers' Emotions (video)

British Airways has been testing the  “happiness blanket”, a high-tech blanket that changes colors according to the passenger's emotions. The blanket has optical fibers woven into it  that can sense the brainwaves of the user with the use of neuro-sensors measuring a person’s brainwaves. It then changes color, from red to blue, to show when they are at their most relaxed and meditative to anxious. The blanket connects with a headset via Bluetooth that tracks the brainwaves. The tiny LEDs glow according to the feed it receives from the headset.

Why? “Using technology like the ‘happiness blanket’ is another way for us to investigate how our customers’ relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat and their position in the seat,” British Airways said in a news release.


H/T: Luxury Launches, Business Week


Living Off The Wall: An Authentic Look At Real Vans Fans (video)

It doesn't get more real than this for millennials and gen-x! This is such a great documentary and cultural study of the young and young minded people today. It's not a brand or product push, it's a real look at the consumers that define the brand. 

"From the same brand heritage that brought you Dogtown and Z-Boys, No Room for Rockstars, and Bones Brigade comes Vans' first-ever documentary series."

Subscribe at and follow the #livingoffthewall hashtag on social media for updates.


"The Essentials" Grocery Buys Illustrated

What are your 6 "essential" items to get from the grocery store? Canadian illustrator Marisa Seguin illustrates what adults consider to be essential grocery store items after noticing what bad choices were being made.You can follow this on-going project on Tumblr where you can submit your own list of six “essentials” along iwth your name and age and have Seguin illustrate them. Check out what adults are really picking up as "essentials". A lot of alcohol make it on to the list! 

To see more or to participate, please visit the Tumblr blog. 




Easy Open, Easily Read Packaging

Here's a great page out of BrandPackaging Magazine. 

(via BrandPackaging)


Ode To A Flower (video)

Beautiful depiction into the way we can just look at a flower, or anything really, and ask the questions we do to discover and dissect all the hidden layers that connect everything. 

Richard Feynman - Ode To A Flower from Fraser Davidson on Vimeo.


How Consumer Insights Helps To Design Elevators

In a recent article in the WSJ, "The Ups and Downs of Making Elevators Go", you really realize how much consumer, or in this case, passenger insight goes into designing and programming elevators. Theresa Christy is a mathematician and research fellow for Otis Elevator Co. for nearly 25 years. She has the job of figuring out how long people will wait for an elevator before getting frustrated...that would be 20 seconds, along with a few more more complicated issues. Elevators are a system that is more than transportation. She has to take into consideration passenger behavior, safety, timing, speed, and efficiency. In her research over the years, she reveals some interesting facts. 

-  To get more people to the observation deck of the Empire State Building, .She increased the building's elevators' speed by 20%, to 20 feet per second. Now the cars can rise 80 floors in about 48 seconds, 10 seconds faster than before.

- At a hotel in Mecca in Saudi Arabia, she had to make sure that the elevators of a hotel can clear a building quickly enough to get most people out five times a day for prayer.

- In Japan, riders immediately want to know which car will serve them—indicated by a light and the sound of a gong—even if the elevator won't arrive for 30 seconds. That way, people can line up in front of the correct elevator. Japan also boasts, in Ms. Christy's opinion, the smoothest, best-riding elevators. "When you get into an elevator there, you sometimes think you are 'stuck' in the elevator because the motion is so smooth and quiet," she says. But that service comes with extra costs and slower speeds.

- In Asia, more people will board a car than in Europe or New York.

- When she programs an elevator system she uses different weights for the average person by region. The average American is 22 pounds heavier than the average Chinese.

When dealing with people, like in retail, human behavior and cultural characteristics plays an important role in design.  Consumer auditing and "culture panels" are key to ensuring efficient communication. You might have 20 seconds before getting irritated waiting for an elevator, but marketers only have 3 seconds to capture your attention at retail. So always think about the consumer - their behavior, characteristics, culture, and attitudes. Consumer insights is an invaluable tool.


EyeSee, Smart Mannequin Gleans Consumer Insights (video)

Part mannequin, part robot, total surveillance, total in-store retail analyst. EyeSee can be used for surveillance, but it is more about gleaning shopper insights - eyeing who the customers are through facial recognition technology - telling gender, age and ethnicity, tracking traffic patterns, and to be able to take this data to create new revenue streams.


 “A clothier introduced a children’s line after the dummy showed that kids made up more than half its mid-afternoon traffic, the company says,” Bloomberg reports. “Another store found that a third of visitors using one of its doors after 4 p.m. were Asian, prompting it to place Chinese-speaking staff by that entrance.”

(Almax, BrandChannel)