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Main | Piece Of Cake - Delicious Still Life Typography »
Wednesday
Jul092014

Virtual Dressing Room Store In Japan

This micro pop-up store is just 7 meters (about 23ft) in size but you can try on a multitude of outfits and share pictures of yourself in your new virtual duds on social networks. Urban Research, a fast-growing and popular fashion, home and lifestyle retailer, launched an experiment in Tokyo’s Parco Ikebukuro  called ‘Wearable Clothing by Urban Research.

 pic: Fashion Snap

Customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customers’ movements are represented fluidly on the screen in 3D. Customers can also use an integrated iPad to take pictures of themselves and share them with friends on social networks or add the item to your basket and use the QR code it prints to access the brand’s online store and complete your purchase of the item.

pic: Ryutsuu

Urban Research plans to install six virtual fitting room vendors in 2014 and to have around 100 units in operation by 2020, including overseas.

 

H/T: BOF, Japan Trends

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