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« British Airway's Color Changing Blankets Track Passengers' Emotions (video) | Main | Will.i.am & Coca-Cola Unveil 3D Printer That Makes Items From Used Bottles (video) »
Tuesday
Jul012014

Pharrell Williams & G-Star Creates Jeans From Ocean Trash (video)

Are we seeing a trend here? Musicians partnering with companies to create up-cycled and re-purposed goods for the good of the environment. On Monday we just posted about Will.i.am and his 3-D printer that makes products from plastic bottles. And today we have Pharrell and his ocean trash denim line, G-Star Raw For The Oceans. Check it out...

RAW FOR THE OCEANS is a G-Star collaboration with Bionic Yarn, owned by Pharrell Williams, and the Vortex Project. Together we will make a sustainable collection from recycled ocean plastic.

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