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Entries in trends (12)

Wednesday
Aug212013

PopSop: What Colors Do You Eat

What Colors Do You Eat?

 

White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ever; it is about eating a variety of foods that make up the color wheel. Packaged foods and beverages are taking notice and using this to their advantage when designing their packages.  

Americans are becoming more educated in reading nutrition labels and are more concerned about what ingredients are in their foods. There is a proven shift towards healthier eating and what we buy at grocery stores. Grocery shelves are filled with words like fresh, raw, organic, all natural, whole grain, gluten free, no corn syrup, low fat, fat-free, low calorie, etc. With a surge of new brands offering alternatives for healthier eating, the competition is growing and shelf space is becoming tighter. To win, brands must catch the consumers’ eyes visually through the branding and packaging, emotionally with a relevant brand story and most importantly, with a product that delivers on quality, taste, and price.

So how are brands capturing the consumer’s attention? Color. What colors really stand out in this new “healthier” market? continue reading

For the full article, please visit Popsop

Tuesday
May282013

Happi: Beauty Of The Sexes

Beauty of the Sexes

Cheryl Swanson looks at the fast-growing men's segment.

By Cheryl Swanson, Toniq LLC

Beauty and personal care has largely always focused on the female consumer. However, nearly 20 years ago, we began to see a shift – the metrosexual awakening. Men were gaining interest in personal care and looking for brands to cater specifically to them. Today, global beauty sales have reached $170 billion a year, with about $40 billion of that in the Americas.Global Industry Analystspredicts the global male grooming products industry will generate $33 billion in revenue by 2015. Euromonitor estimates that the men’s grooming category in the US will reach $5.8 billion by 2016. Today, the men’s global beauty and personal care industry continues to be one of the fastest growing. conitnue reading...

For the full article, please visit Happi.

Friday
Apr262013

Toniq Trends #2: Gen X - The Gen X Factor

Gen X-ers are now the mainstream establishment in western culture, ranging roughly from age 30 to 50. The term, a coinage originally used by photographer Robert Capa for post-WWII youth and later appropriated by novelist Douglas Coupland, has a counter-cultural feel no longer particularly appropriate. Some confusion isn’t out of place in describing this heterogeneous, explosive generation that has experienced perhaps the most change-saturated era human civilization has ever seen. Unlike theMillennials who have grown up with rapid technological expansion and economic uncertainty as norms, Gen X flourished in a time that seemed to alter significantly almost day to day. From the fall of the Berlin Wall to the birth of personal digital technologies, from AIDS to latch-key parenting, they are tough and life-savvy.

 

To read the whole piece, please click here

Wednesday
Oct032012

PopSop: Toniq Trending: Semiotics through the Ages

Thursday
Sep272012

HAPPI: Pinning Hopes On Pinterest