Beauty of the Sexes
Cheryl Swanson looks at the fast-growing men's segment.
By Cheryl Swanson, Toniq LLC
Beauty and personal care has largely always focused on the female consumer. However, nearly 20 years ago, we began to see a shift – the metrosexual awakening. Men were gaining interest in personal care and looking for brands to cater specifically to them. Today, global beauty sales have reached $170 billion a year, with about $40 billion of that in the Americas.Global Industry Analystspredicts the global male grooming products industry will generate $33 billion in revenue by 2015. Euromonitor estimates that the men’s grooming category in the US will reach $5.8 billion by 2016. Today, the men’s global beauty and personal care industry continues to be one of the fastest growing. conitnue reading...
For the full article, please visit Happi.