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Happi: Beauty Of The Sexes

Beauty of the Sexes

Cheryl Swanson looks at the fast-growing men's segment.

By Cheryl Swanson, Toniq LLC

Beauty and personal care has largely always focused on the female consumer. However, nearly 20 years ago, we began to see a shift – the metrosexual awakening. Men were gaining interest in personal care and looking for brands to cater specifically to them. Today, global beauty sales have reached $170 billion a year, with about $40 billion of that in the Americas.Global Industry Analystspredicts the global male grooming products industry will generate $33 billion in revenue by 2015. Euromonitor estimates that the men’s grooming category in the US will reach $5.8 billion by 2016. Today, the men’s global beauty and personal care industry continues to be one of the fastest growing. conitnue reading...

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