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Entries in gen x (1)


Toniq Trends #2: Gen X - The Gen X Factor

Gen X-ers are now the mainstream establishment in western culture, ranging roughly from age 30 to 50. The term, a coinage originally used by photographer Robert Capa for post-WWII youth and later appropriated by novelist Douglas Coupland, has a counter-cultural feel no longer particularly appropriate. Some confusion isn’t out of place in describing this heterogeneous, explosive generation that has experienced perhaps the most change-saturated era human civilization has ever seen. Unlike theMillennials who have grown up with rapid technological expansion and economic uncertainty as norms, Gen X flourished in a time that seemed to alter significantly almost day to day. From the fall of the Berlin Wall to the birth of personal digital technologies, from AIDS to latch-key parenting, they are tough and life-savvy.


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