27 March 2013 | By Cheryl Swanson
Generation X, Y, and now Z? Why Z, because it’s the next logical letter in the alphabet? It’s about time this generation gets properly “named”. Give or take a few years, Generation Z is comprised of those born around 2003 until now. Their giant predecessor, Generation-Y, aka millennials, those born from 1982 to 2002, has largely overshadowed them. But it’s time to take a deeper look into this generation who seems to be a band without a name and is coming of age quickly.
To read the full article, please go to PopSop.
Focus on the product rather than the cache of the brand name or logo, says Cheryl Swanson of Toniq.
By Cheryl Swanson
In a world saturated with brands and logos, the new chic is to lose the brand. Well, not literally. We have been seeing this for some time in luxury fashion, but now it’s happening to mass brands as well. The appeal is to focus on the product rather than the cache of the brand name or logo presence. It’s actually all part of a brand strategy that is gaining momentum.
For the full article, please visit Happi.