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Wednesday
Aug212013

PopSop: What Colors Do You Eat

What Colors Do You Eat?

 

White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ever; it is about eating a variety of foods that make up the color wheel. Packaged foods and beverages are taking notice and using this to their advantage when designing their packages.  

Americans are becoming more educated in reading nutrition labels and are more concerned about what ingredients are in their foods. There is a proven shift towards healthier eating and what we buy at grocery stores. Grocery shelves are filled with words like fresh, raw, organic, all natural, whole grain, gluten free, no corn syrup, low fat, fat-free, low calorie, etc. With a surge of new brands offering alternatives for healthier eating, the competition is growing and shelf space is becoming tighter. To win, brands must catch the consumers’ eyes visually through the branding and packaging, emotionally with a relevant brand story and most importantly, with a product that delivers on quality, taste, and price.

So how are brands capturing the consumer’s attention? Color. What colors really stand out in this new “healthier” market? continue reading

For the full article, please visit Popsop

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