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Wednesday
Oct092013

PopSop: Social Vending

Social vending: creating experiences and dispensing connections

Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.

In 1888, the Thomas Adams Gum Company introduced vending machines in New York’s subway platforms dispensing Tutti-Fruiti gum. By the early 1900s, vending machines sold everything from stamps, cigars, candy, gumballs and postcards. In the 1920’s, vending machines began dispensing sodas into cups and cigarette machines came onto the scene. By the 1960’s canned soda machines came to market. Today you can get anything from a hot meal to the latest tech gadget, rent movies and even buy live fish or fresh eggs. You can also insert bills, pay with credit cards, or scan your phone for payment all with the push of a button. The vending revolution has forever changed the retail landscape bringing convenience and immediate gratification to every user. continue reading...

To read the full article, please go to PopSop

Monday
Oct072013

Happi: Millennials Jumpstart To Preserve Their Youth

Millennials Jumpstart To Preserve Their Youth

It's one part perfection, two parts preservation, says Cheryl Swanson of Toniq.

By Cheryl Swanson, Toniq

As millennials are entering the 30's, they are jumpstarting the preservation of their physical youth with science, technology, nutrition, and even some odd procedures. Going under the knife or under a laser is becoming a part of the norm, a sort of new rights of passage into ageing gracefully or getting as close to perfect as possible. Nips, tucks, lifts, reshaping, smoothing, peeling, detoxing and cleansing are all part of the growing global trend for millennials. The average age that millennials begin to get procedures varies by country, but for the most part late teens and early twenties are key starting years.   There were over 14.7 million procedures performed by licensed plastic surgeons in 2011 globally according to International Society of Aesthetic Plastic Surgeons. What countries top the list? South Korea followed by Greece, Italy then the United States. So what are millennials around the world doing to themselves for “one part perfection and two parts preservation”?   

Conitnue reading at Happi... 

Wednesday
Aug212013

PopSop: What Colors Do You Eat

What Colors Do You Eat?

 

White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ever; it is about eating a variety of foods that make up the color wheel. Packaged foods and beverages are taking notice and using this to their advantage when designing their packages.  

Americans are becoming more educated in reading nutrition labels and are more concerned about what ingredients are in their foods. There is a proven shift towards healthier eating and what we buy at grocery stores. Grocery shelves are filled with words like fresh, raw, organic, all natural, whole grain, gluten free, no corn syrup, low fat, fat-free, low calorie, etc. With a surge of new brands offering alternatives for healthier eating, the competition is growing and shelf space is becoming tighter. To win, brands must catch the consumers’ eyes visually through the branding and packaging, emotionally with a relevant brand story and most importantly, with a product that delivers on quality, taste, and price.

So how are brands capturing the consumer’s attention? Color. What colors really stand out in this new “healthier” market? continue reading

For the full article, please visit Popsop

Tuesday
May282013

Happi: Beauty Of The Sexes

Beauty of the Sexes

Cheryl Swanson looks at the fast-growing men's segment.

By Cheryl Swanson, Toniq LLC

Beauty and personal care has largely always focused on the female consumer. However, nearly 20 years ago, we began to see a shift – the metrosexual awakening. Men were gaining interest in personal care and looking for brands to cater specifically to them. Today, global beauty sales have reached $170 billion a year, with about $40 billion of that in the Americas.Global Industry Analystspredicts the global male grooming products industry will generate $33 billion in revenue by 2015. Euromonitor estimates that the men’s grooming category in the US will reach $5.8 billion by 2016. Today, the men’s global beauty and personal care industry continues to be one of the fastest growing. conitnue reading...

For the full article, please visit Happi.

Friday
Apr262013

Toniq Trends #2: Gen X - The Gen X Factor

Gen X-ers are now the mainstream establishment in western culture, ranging roughly from age 30 to 50. The term, a coinage originally used by photographer Robert Capa for post-WWII youth and later appropriated by novelist Douglas Coupland, has a counter-cultural feel no longer particularly appropriate. Some confusion isn’t out of place in describing this heterogeneous, explosive generation that has experienced perhaps the most change-saturated era human civilization has ever seen. Unlike theMillennials who have grown up with rapid technological expansion and economic uncertainty as norms, Gen X flourished in a time that seemed to alter significantly almost day to day. From the fall of the Berlin Wall to the birth of personal digital technologies, from AIDS to latch-key parenting, they are tough and life-savvy.

 

To read the whole piece, please click here